This is done by creating a positive, innovative environment in which the motives, incentives, capabilities, successful experiences, and human and material investment lie. We must know that the digital transformation strategy is linked to sustainable development, building digital cities, investing in modern technology, and keeping pace with the changes in digital transformation, and the movement of markets depends on the principle Confidence in future investments, supply and demand, so the successful entrepreneur must emphasize building a pioneering work team that possesses diverse experiences that achieve employee development and raise their efficiency through learning and training, to achieve the company’s visions and aspirations and in order to acquire and develop the digital skills of the work team in a competitive manner
The global economy today is a service and product economy, and therefore goods are no longer separate from services, which have become an integral part of the product. Rather, it is defined as the activities and benefits that are provided to the customer with the product in an innovative way that achieves the market’s aspirations and the variables that are developing at an accelerated pace.