In marketing equations, technological transformation is defined by many concepts, including digital transformation and other names that take us to where globalization is.

We believe that digitalization in the areas of shopping leads to many positives that benefit the consumer first, so we provide value to the clients and the company so that it tends to innovate and we know that this will result in raising performance, productivity, financial returns, and marketing competition.

We must recognize customer experience and satisfaction, as one of the most important factors influencing digital marketing and business digitization.

We strive to help companies, especially start-ups to meet consumer expectations in a more acceptable and attractive way, and that is through improving operational strength and adapting their business models to meet customer expectations commensurate with the new digital market.

Digitization has affected consumers' habits, expectations, and their ability to get what they want at any time in any quantity, due to their constant contact with the company and follow-up on its products and offers, and they are affected by modern methods of marketing.